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=== 2004-2007: Bodog ===
In October of 2006 [[Bodog]] purchased [[WorldWide TeleSports]] for $9 million dollars. At the time WWTS was considered one of the most reputable betting sites serving the US market. Following the purchase Bodog moved their offices from Costa Rica to Antigua, absorbing the existing staff members of WOrldWide WorldWide TeleSports into their company.
[[Calvin Ayre]] continued to build Bodog's brand name through numerous advertising campaigns and sponsored events. Poker's popularity was on the rise following the 2003 [[WSOP]]. Bodog reached agreements with David Williams and Josh Arieh (the 2nd and 3rd place finishers in the 2004 WSOP) to don the brand's logo in upcoming televised events. To work around United States' restrictions on gambling advertisements, Bodog aired commercials promoting free-to-play poker on their alternative domain (''bodog.net''). Customers searching for the site would inevitably stumble upon the pay-to-play version on the main site.