Changes

In October of 2006 Bodog purchased [[WorldWide TeleSports]] for $9 million dollarsin October 2006. At the time WWTS WorldWide TeleSports was considered one of the most a well known reputable betting sites serving site that served the US market. Following the purchase Bodog moved their offices from Costa Rica to Antigua, absorbing and absorbed the existing staff members of WorldWide TeleSports into their company.

In the years to follow Bodog founder [[Calvin Ayre]] continued to build Bodog's develop the brand name through numerous sponsored events and advertising campaigns and sponsored events. PokerAyre capitalized on the rise of online poker's popularity was on the rise following the 2003 [[WSOP]]. Bodog reached agreements with by sponsoring David Williams and Josh Arieh (, the 2nd and 3rd place finishers in the 2004 WSOP) to don the brandfollowing year's logo in upcoming televised eventstournament. To work around United States' restrictions on gambling advertisements, Bodog aired commercials promoting advertising free-to-play poker on their alternative domain (''bodog.net''). Customers searching This allowed them to avoid United States gambling advertisement restrictions while still promoting the brand name. Players looking for the site would inevitably stumble upon the payfree-to-play poker on a search engine would find the real version on first as the main siteranked higher.