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On December 14th, 2011 Once Bodog re-named their withdrew from the US site to gambling market, the Morris Mohawk Gaming Group launched a new brand [[Bovada]]. This distanced the brand name from the potential liability of being involved in the United States gambling marketon December 14th, 2011.
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Site traffic increased following the return of ''Bodog.com'' allowing the company to expand into international markets. Bodog launched new sportsbooks in Asia, Canada, and the United Kingdom. The brand continued to grow overseas through the sponsorship of English Premier League teams West Brom and Arsenal.
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