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Peter Coates' eldest daughter [[Denise Coates|Denise]] worked at Provincial Racing while pursuing a degree in econometrics at the University of Sheffield. She continued to rise through the company and was named managing director in 1995.
=== 2000-20002001: Launch of Bet365 ===
While other popular betting shops were slow to transition into the online market Denise Coates anticipated it's popularity. In January 2000 she purchased the Bet365.com domain name off eBay for £10,000. Her father mortgaged the Provincial Racing chain to receive a £15,000,000 loan from the Royal Bank of Scotland. That money was used to develop the software that the website would operate on. After over a year of preparations Bet365 went live on March 2001.
== Sports betting ==