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[[File:West Brom Albion Bodog Jersey.PNG|right|thumb|200px|Bodog began sponsorship of English Premier League squad West Bromwich Albion on June 27th, 2011.<ref> [https://https://www.dailymail.co.uk/sport/football/article-2008593/West-Brom-bag-record-sponsorship-deal-Bodog.html "West Brom bag record-breaking sponsorship deal with Bodog"], ''DailyMail'', June 27th, 2011. Retrieved on 2019-09-22</ref>]]
Following the court loss Bodog announced that Morris Mohawk Gaming Group were now operating the brand's business in the US market. The court decision was appealed on the grounds that the domain ''Bodog.com'' was no longer owned by Bodog or [[Calvin Ayre]]. The appeal reached Washington courts but ultimately failed. The betting site was forced to switch to a new domain ''BodogLife.com''. The loss of site traffic built on years of prior advertising campaigns lead to financial difficulties. On April 23, 2009 Morris Mohawk Gaming Group regained control of ''Bodog.com'' after settling the lawsuit with 1st Technology, LLC. This restored site traffic, allowing the company to expand into international markets. Bodog launched new sportsbooks in Asia, Canada, and the United Kingdom. The brand continued to grow overseas through the sponsorship of English Premier League teams West Brom and Arsenal. On December 14th, 2011 Bodog re-named their US site to [[Bovada]]. This distanced the brand name from the potential liability of being involved in the United States gambling market.
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